What is in the SMS messages you send out is very important. Content very much depends on what type of company you are and what you''re trying to achieve, but there are still some things that every company needs to consider.
You only have a short space in which to put your message; 612 characters to be precise, so your content needs to be clear and to the point. A message that is too short doesn''t provide enough information and a message that is too long will lose the customer''s interest. Essentially, what you want to gain from a text message is a response, so give them something to respond to.
Offers are a particularly good way at attracting a reader''s attention. Research from Upstream shows that 68 per cent of UK consumers would like to receive promotions via SMS every week. A great way to make the most of this is to send out a message clearly explaining what the offer is, perhaps with a discount code included to make the offer seem exclusive to that customer. There should also be a deadline too, stating when the offer will end. This gives the message some urgency, so receivers will be more likely to react immediately. If they don''t feel like they need to react straight away, they''ll forget about the message.