4 Ways to Use Text Message Marketing at Your Next Event
Are you Looking for a way incorporate some mobile marketing at your next event?
Here are four ways to use text messaging to engage your audience and build a database –
1. Email capture
Stop
putting out the same old clipboard and trying to convince attendees to
scribble down their email address. Make it easier on them and you. Put
up a sign, hand out flyers, or have the speaker direct the audience to
send a text message to opt-in to your email database. Depending on your
email marketing platform you may even be able to set this up so they
instantly have a welcome email waiting for them when they get home or
back to the office.
2. Voting
Are
you participating in an event where the audience gets to vote on
something? Avoid the hassle of paper ballots and have attendees send a
text message to cast their vote. The results will be tabulated instantly
and accurately, without counting by hand and the risk of human error.
3. Feedback
Do
you want to hear what your attendees thought of the event? Get their
feedback while it’s fresh in their mind. Use text messaging to capture
their thoughts or have them take a quick survey on the spot.
4. Giveaways
Instead
of “putting out the fish bowl” for business cards, have your audience
send a text message to enter the contest. You can take this opportunity
to direct them to your website, or ask them for their email address.